Simon Mainwaring

Founder and CEO, We First

Twitter: @simonmainwaring

Simon Mainwaring is the founder and CEO of We First, a creative consultancy that provides strategy, training, and creative that builds purpose-driven brands. Clients include TOMS, Timberland, Virgin Unite and SAP, and We First was included in Real Leaders list for the Top 100 Impact Companies in the United States for 2019. Simon’s book, We First, is a New York Times, Wall Street Journal, and Amazon bestseller and strategy+business named it the Best Business Marketing Book of the Year. Simon was included in ‘Forbes/LinkedIn’s list of Social Influencers Impacting The World’s Most Influential CMOs’ for 2018, the ‘Conscious Companies Leaderships Awards’ in 2017, the United Nations Foundation’s Global Influencers to Follow’ in 2016, and YPO’s Real Leaders & Visionary Leaders’ for 2015. He has been featured in TIME, BBC World News, The Guardian, Advertising Age, Adweek, Inc., Fast Company and on the cover of the National Speaker’s Magazine. Prior to starting We First Simon was an award-winning writer at many of the world’s top advertising agencies including Wieden & Kennedy, Ogilvy, and Saatchi & Saatchi receiving over 60 international awards on brands like Nike, Motorola and Toyota. Visit: and